In 2020 and 2021, the COVID-19 epidemic has "devastated" the tourism industry. Many tourism businesses have sharply reduced their revenue and profits, operating in moderation, even stopping operations or changing industries. In that context, the stocks of tourism businesses also dropped sharply, although the general market continuously peaked.

However, since the beginning of 2022 until now, especially since the opening of international tourism on March 15, the tourism industry has "reawakened" and tourism stocks have simultaneously increased.

Stock prices went up all at once

The positive signals of the tourism industry, led to a strong increase in this sector's stock. According to SSI Securities Joint Stock Company, the opening of the tourism industry will promote revenue growth and improve profits for businesses operating in the field of tourism and travel; tourist accommodation, for example: hotel, resort…; Tourist Transport.

SSI notes that it will take time for the reopening of the tourism industry to reflect on business results, but given the characteristics that reflect stock market expectations, stock prices will often have a negative impact. the tendency to react in advance to the movements of profits.

For tourism and travel groups, this is an area that directly benefits from a strong recovery in visitor arrivals after 2 years of being impacted by the pandemic. Notable stocks include: VTD of Vietourist Tourism Joint Stock Company, VNG (Successful Thanh Tourism Joint Stock Company); TCT (Nui Ba Tay Ninh Cable Car Joint Stock Company).

Accordingly, from the beginning of the year to the end of the session on March 15, VTD increased by nearly 41%. Vietourist operates in the field of providing services and products for domestic and foreign tours.

In 2022, Vietourist sets a revenue target of VND 180 billion, an increase of 20% compared to 2021, while net profit reaches VND 4.8 billion, higher than the pre-epidemic level. However, SSI believes that the issuance to increase capital at VTD will reduce profits for shareholders in the context of slow recovery of demand.

VNG shares of Thanh Thanh Cong Tourism Joint Stock Company have increased by nearly 14% since the beginning of the year. Thanh Thanh Cong Tourism Joint Stock Company operates the service chain "accommodation - convention center - entertainment"; In which, the enterprise owns 20 hotels, resorts, convention centers and amusement parks spread across the country, more than 1,200 rooms with 3-5 star standards in key tourist cities. in the country such as Hoi An (Quang Nam), Nha Trang (Khanh Hoa).

TCT shares of Tay Ninh Nui Ba Cable Car Joint Stock Company have increased by more than 19.8%% since the beginning of the year. Tay Ninh Nui Ba Cable Car Joint Stock Company has the main activity of transporting tourists and goods from the foot of the mountain to Ba pagoda by cable car and vice versa.

Tay Ninh Nui Ba Cable Car Joint Stock Company stands out with its cash dividend policy which is maintained every year. However, SSI believes that, besides advantages, businesses also face difficulties in fierce competition with Sunworld cable car.

As for the tourist accommodation group, this is the group that benefits from the recovery in occupancy following the increase in tourists. Thanks to these positive supportive factors, since the beginning of the year until now, shares of DAH of Dong A Hotel Group JSC have increased by more than 8.3%, OCH of OCH Hotel and Service JSC and NVT of Real Estate JSC. Ninh Van Bay tourism products increased steadily with an increase of nearly 19%

Travel "awakened"

In fact, the complicated development of the COVID-19 epidemic has "devastating" the tourism industry for more than two years. Specifically, if in 2019 (no COVID-19 has occurred), the total revenue from tourists is 755,000 billion VND, then by 2020 it will only be 312.00, down 58.7% compared to the previous year, in 2021 it will continue to decrease. to 180,000 billion VND, down 42.3% compared to 2020.

According to information from the Vietnam National Administration of Tourism, in 2022, the tourism industry aims to welcome 65 million tourists; including 5 million international visitors and 60 million domestic tourists. Total revenue from the tourism industry is estimated at 400 trillion VND.

Currently, there have been initial positive signals about the number of international visitors to Vietnam, especially after the milestone of March 15 when the tourism industry officially opened completely to welcome international visitors, according to the data of the General Department of Vietnam. Statistics have just released on the socio-economic situation in the first quarter.

International visitors to our country in March increased by 41.4% over the previous month and 2.2 times over the same period last year, because Vietnam has opened tourism and many international flight routes have been restored.

Generally in the first quarter, international visitors to Vietnam reached nearly 91,000 arrivals, up 89.1% over the same period. In March alone, international visitors to Vietnam in March reached 41,700 arrivals, up 41.4% over the previous month and 2.2 times higher than the same period last year.

Revenue from accommodation and catering services in the first quarter of 2022 increased by 1.2%; tourism revenue in the first quarter of 2022 increased by 1.9% over the same period last year as Vietnam began to open up to tourism.

According to data from the Google Destination Insights travel trend analysis tool, from the beginning of the year to the end of March, the number of international searches for Vietnam tourism (for airlines and accommodation establishments) is increasing rapidly, ranked among the highest in the world, reaching over 75%.

The most searched destinations in Vietnam can include Ho Chi Minh City, Hanoi, Phu Quoc, Da Nang, Nha Trang, Hoi An, Hue, Da Lat, Vung Tau... These are all tourist centers. famous tourist destination of Vietnam.

According to the Vietnam National Administration of Tourism, with the full reopening of tourism from March 15 and the recovery trend in the world, Vietnam is receiving increasing attention from tourists around the world from important international markets. point.

SSI Securities Joint Stock Company said that although there are still regulations to ensure safety against the epidemic, with the intention of reopening, especially for international visitors of Vietnam, and at the same time opening the gradually of other countries in the world, the outlook for the industry's recovery since 2022 is becoming clearer.

The number of visitors is unlikely to return immediately to pre-epidemic levels, but the most difficult time for the tourism industry can be determined in 2021.

According to Vietnambiz